• The W10 Way

    By The W10 Team
     

    For some, walking into a gym for the first time can be a daunting experience. Lots of foreign objects, the odd person grunting and the casual poser in front of the mirror is enough to put anyone off (FYI we don’t have any mirrors in the gym at W10, only in the changing rooms)

    Have you ever felt like this?

    Sometimes even just stepping foot in a gym can make you feel awkward and out of place. Making the decision to exercise is a great first step though and it’s our job as fitness professionals to make that transition as seamless as possible.

    This is why it’s crucial for the lines of communication to be open from the start. Expectations need to be aligned with reality. This is where goal setting and the like come in.

    At W10 we have a typical members’ journey as a reference point for prospective clients.  We can show where people can expect to be after 3, 6 and 12 months of training with us 3-4 times a week on average.

    This data has been collected from the hundreds of people we’ve trained since we opened the doors. It gives people a tangible viewpoint and markers to aim for.

    ‘If someone comes with little or no previous training history. Then he or she can expect to see x, y and z if they train 3-4 times a week in 'x' amount of time’.

    Alongside this we have our W10 Standards: Beginner, Intermediate and Advanced level. Split between male and female. This isn’t to categorise anyone, and push them into a certain box. It’s more a tool to show members what’s possible for their own journey and timeframe.

    People can measure themselves against real standards. These have been devised for our members, by our members. They are not copy and pasted from a gym down the road; they are W10 Performance specific.

    So what happens when a new member joins the W10 crew?

    After the first month with us, we discuss goal setting and nutrition. We ask you to a keep a food diary from the off, but we do not discuss it in depth until you've been with us for a few weeks. Why? Information overload.

    Learning new exercise movements, and training three to four times a week is a bit of a culture shock to some. On top of that, telling someone what they should eat or drink is too much, too soon.

    We want you to settle into the environment first and we want to gain your trust. We then sit down, one to one, and go through nutrition. You can then ask any questions as you will have had time to think about your experience.

    You also get assigned one of the coach's as your 'go to' person. The coach touches base with you on a regular basis. If you want your nutrition looked at in depth, you can send your diary on a weekly basis.

    We always scrutinise our processes and systems. We treat them as working documents. This ensures the best experience for our members. This is just as, if not more important than the actual training itself.

    We want every interaction we have with our clients to be seamless and positive.

    Hopefully this has given you a bit more of an insight as to how we work at W10.

    Feel free to get in touch if you have any questions or you can click here to sign up to our 30 day trial membership.

 

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Set up in 2009 by founder Jean-Claude Vacassin (a regular health and fitness contributor to the Daily Telegraph) the W10 Performance gym is located in West London at 202-208 Kensal Road, London W10 5BN. W10’s Gym memberships offer personal training, nutrition advice, yoga, boxing, HITT and other functional fitness classes. They also have physio and sports massage practitioners onsite. They are proud to offer a high level of fitness to residents and local workers in Kensal Rise, Kensal Green, Queens Park, Willesden, Kilburn, Harlesden, Ladbroke Grove, Notting Hill, Kensington and Westbourne Park areas.

 

Find us The Basement, 202-208 Kensal Road, London W10 5BN

Call us on 020 3489 5428